Episode 5: Leading the Genuine Contact way you’re never alone with Eiwor Backelund Jacobsson

"Everybody needs an Eiwor" - in this episode, we talk with Eiwor Backelund Jacobsson from West Sweden. She has been in many leadership positions applying the Genuine Contact way of leading and working. She shares with us the highlights of her journey - she has been committed to Genuine Contact from the very beginning in 1999.  She has been at the forefront of regional political engagement in Sweden using the GC approach.

In this episode, she shares her extensive experience as a GC  leader. She shows how she was able to build a culture of leadership through her conduct as a leader and her consistent use of GC tools. We learned about community engagement the genuine contact way, which ensures that you are never leading alone.

Listen to other episodes of the Genuine Contact Podcast here.

About the Podcast

Anna Caroline Türk and Doris Gottlieb talk about organizational transformation and leadership culture - introducing new ways of working - tailored for the needs of the 21st century in the Genuine Contact Podcast. Twice monthly, our hosts bring you stories about the Genuine Contact way of working from around the world and across the last 20 years. From explorations of the beliefs and principles that support this way of working to interviews with Genuine Contact Professionals from around the world, we offer you an in-depth insight into what it means to work the GC way.

Anna Caroline Türk and Doris Gottlieb Podcast Episode 1

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