Finalizing Brand Persona and Story Guide (GC Way Branding)


18 April, 2023    
7:00 am EDT - 10:00 am EDT


Birgitt Williams and Rachel Bolton. Content Experts Gowoon Lim and Bora Lee


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Event Type

Member Discounts

Free Event

Meeting 3 of the Genuine Contact Way Branding Project.

In this third meeting of the GC Way Branding Project, all members of the GCO are invited to clarify and finalize the brand persona and brand/direction story guide that have been developed based on the contributions so far. These 2 documents will support and guide the next steps of developing the brand strategy and preparing for its implementation.

Learn more about the Genuine Contact Way branding project


Registration is closed for this event.