The GC Way was designed to move freely through the world. Once someone learns it, they carry it into their work, their communities, their leadership – without ongoing fees, without barriers, without limits on the good they can do with it. That's a deliberate choice. And it takes a community to keep it possible.
The GC Way moves freely. Patronage keeps it growing.
Behind that freedom is an organization – nurturing a global community of practice, developing new learning, and connecting practitioners across six continents. That takes sustained resources.
Until now, the only way to financially support that work was to become a member. But membership isn't the right fit for everyone who values the GC Way. Some people want to contribute to its growth without taking on the identity or commitments of membership – to stand alongside the work, not inside it.
The patron program is for those people.
Does this sound like you?
You might have taken a GC Way workshop and been changed by it – but membership doesn't feel like the right next step. You might have worked with a coach or consultant who brings the GC Way to their practice, and been moved by what you saw it make possible in the people around you. You might have been in an organization where someone brought the GC Way in – to a meeting, a strategic retreat, a development process – and felt what shifted. You might have encountered it at a conference and been drawn to contribute. Or you might simply love someone whose work and life have been shaped by the GC Way, and want to stand behind what they believe in.
All of these are good reasons to become a patron.
What your patronage makes possible
Your contribution nourishes the International Genuine Contact Organization – the community of practice that keeps the GC Way evolving, the infrastructure connecting practitioners globally, and the collective intelligence that deepens the work over time.
You're not funding a product or buying an outcome. You're keeping a living thing growing.
What comes with your patronage
As a patron, you're directly investing in the spread of holistic leadership in the world: the learning, the community, and the global infrastructure that keeps the GC Way growing and freely accessible. Here's what comes with that investment:
- An annual gathering designed specifically for patron knowledge-building, not just access.
- Quarterly windows into the impact your patronage is creating and the GC community's latest thinking on leadership and organizational life.
- Your name acknowledged on the patron page and in the annual report – part of the visible story of what makes this possible.
- Three invitations to gather with the GC community throughout the year – for shared learning, exploration, and celebration.
Your patronage keeps the Genuine Contact Way living and growing, and keeps you genuinely connected to that growth as it unfolds. You'll watch the GC Way reach new leaders and organizations, and know that your contribution made it possible. Watch for a welcome email – it introduces the Patron Host and walks through everything that comes next.
Become a patron
Monthly contributions start at $10/month, annual at $100/year, and one-time contributions at $100 – and you're welcome to give more if you'd like. Monthly and annual options are both available, as is a one-time contribution.
Choose what works best for you!
Patronage contributions aren't charitable donations – no tax receipt is issued. A payment receipt arrives in your inbox as soon as your first contribution is made.
Thinking about membership?
Patrons stand alongside the GC Way and help it grow. Members are inside it – doing their leadership learning as active participants in the Leadership Learning Incubator. Both are meaningful relationships with the work.
If what you're reading makes you want to be inside the incubator, membership might be the right fit. Learn about GCO membership.