Birgitt Williams and Ward Williams designed the Genuine Contact Way with simplicity in mind. The program, focusing on attending to organizational health and balance as a foundation for organizational success, uses meetings as a catalyst for organizations to develop as conscious, life nourishing, interconnected creative organizations. Meetings are used as a catalyst. Management learns to manage differently. We call these organizations Genuine Contact Organizations. The process is organic so that every organization brings about its own unique change from within.
Five Beliefs of Genuine Contact
Within the Genuine Contact Way, we work from the following five foundational beliefs:
- We believe that spirit or Spirit matters, that through spirit or Spirit, all of creation is connected, and that people are precious.
- We believe that every organism (including the organization) has within it the blueprint for its own optimal health and balance.
- We believe that focusing on genuine contact enables individuals and organizations to achieve the individual and organizational health and balance that is needed for optimal effectiveness. Positive change in the organization is directly linked to positive change in individuals. Both are required for sustainable new ways of working.
- We believe in keeping it simple. Simple frameworks and processes enable success with complex situations. In keeping it simple, we recognize that any sustainable change must begin from the inside and cannot be externally initiated or driven.
- We believe that change, with its accompanying loss, grief work, and conflict, is constant. Organizations that develop mastery in working with change can sustain optimal effectiveness. These leaders and organizations recognize that change cannot be managed, that energy spent trying to manage change is wasted energy, and that productive use of individual and organizational energy is achieved by working with change rather than against it.
Components of the Genuine Contact Way
The Genuine Contact Way is built on 19 learning modules, each providing skill, capacity, and competency development in one aspect of the Genuine Contact Way of Working. Each module offers a complete learning experience with a method or approach you can begin implementing in your work right away.
The 19 Learning Modules
- Holistic Leadership Development – Develop genuine contact with yourself as foundation for authentic leadership.
- Genuine Contact Organization – Develop your organization to support cultures of leadership and high performance.
- Train the Trainer – Teach the full Genuine Contact Way and join global trainer network.
- Cross Cultural Conflict Resolution – Guide people through participatory conflict resolution creating real, lasting change.
- Individual Health and Balance – Regenerate your well-being and grow your capacity to lead effectively.
- Regenerating Organizational Health and Balance – Diagnose and strengthen organizational health to thrive in constant change.
- Whole Person Process Facilitation – Create meeting culture achieving maximum participation and inspired solutions.
- Attending to Your Worldview – Work with beliefs and values shaping your leadership for authentic impact.
- Path to Organizational Health and Balance – Explore holistic framework for organizational health and optimal performance.
- Working with Open Space Technology – Create meetings where wisdom and creativity turn challenges into solutions.
- Deep Work with Whole Person Process Facilitation – Deep dive exploring subtleties and expanding your facilitation capacity.
- Deep Work with Holistic Leadership Development – Deep dive developing your approach and strengthening leadership capacity.
- Personal Boundaries...At Work – Strengthen relationships and decisions through clear personal boundaries.
- Holistic Organizational Development – Lead organizations through ongoing evolution into the unknown.
- Strategic Planning the Genuine Contact Way – Lead collaborative strategic planning building implementation into the process.
- Diversity, Equity, Inclusion and Belonging – Move beyond valuing diversity into creating lived inclusion and belonging.
- 5toFold Collaborative Decision-Making – Decision-making inviting participation where diverse perspectives strengthen outcomes.
- Working with Stories for the Benefit of the Organization – Facilitate story sharing to understand patterns and gain leadership advantage.
- Organizational Transformation Basics for Success – Essential concepts and tools for successful organizational transformation.
Each module provides valuable skills whether taken individually or as part of a larger learning journey. You can choose modules based on your specific interests and immediate needs, or follow one of five learning paths designed to build comprehensive expertise in a focused area. Find out more about the individual learning modules.
Five Learning Paths
Learning paths guide you through related modules organized around specific themes, developing both broad and deep skills as you progress.
Simplifying Leadership – Develop authentic leadership capacity while creating conditions where leadership emerges throughout your organization, using simple approaches for handling complexity with confidence.
Participatory Methods that Get Results – Build your facilitation toolkit with proven participatory methods that unlock collective intelligence, design meetings that achieve real work quickly, and create conditions where contributions matter and results follow.
Designing Thriving Organizations – Learn to design organizations that flourish through constant change by working with organizational health holistically, creating structures that support cultures of leadership, and building resilience and adaptability.
Aligning with Your Genuine Self – Strengthen your personal leadership by developing genuine contact with yourself as foundation for how you show up in the world, aligning your values and choices while establishing clear boundaries.
Train the Trainer – Become authorized to teach all Genuine Contact modules while deepening your own expertise, building capacity in organizations rather than dependency, and joining a global community of practitioners.
Key Concepts of Working the Genuine Contact Way
- Genuine contact begins with yourself. The capacity to create authentic connection with others and with shared purpose starts with developing genuine contact with yourself. This includes understanding your own beliefs, values, boundaries, and patterns – bringing your full self to your leadership and work.
- We work holistically across six interconnected cultural dimensions. Organizational health emerges when we attend to all six cultural dimensions together: strategy, leadership, accountability, well-being, development, and service. You can't strengthen one without affecting the others. When these dimensions are consciously cultivated, they create conditions where both people and organizations thrive.
- Leadership is understood as a verb – an action anyone can take. We work from the paradigm of "leading so others can lead" rather than traditional leader-follower models. This means creating conditions where leadership capacity develops throughout the organization, not just at the top. Everyone can take leadership for what they care about when clarity exists about responsibility, authority, and accountability.
- Learning happens through practice in real organizational work. The Genuine Contact Way is learned by doing, not just by studying concepts. Members practice leadership by participating in actual organizational work – facilitating real meetings, taking real leadership, navigating real challenges – in what we call our "learning playground." This immediate practice builds confidence and competence that transfers directly to your own contexts.
- Participatory methods unlock collective wisdom and create meaningful engagement. We use participatory meeting processes as catalysts for organizational development. When people participate meaningfully in shaping what matters to them, collective intelligence emerges, solutions that actually work take shape faster, and implementation happens more naturally because people feel ownership of what they helped create.
- We keep structures minimal to preserve maximum freedom and choice. Clear minimal boundaries create safety for people to take risks, innovate, and lead their work. We establish only the essential "givens" – those non-negotiable parameters that define the container – while preserving maximum freedom for people to make choices, contribute in ways that align with who they are, and bring their creativity to how work gets done.
- Quality and consistency matter alongside individual expression. While each practitioner brings their own unique style and experience to the work, the Genuine Contact Way maintains integrity through clear frameworks, standardized learning modules, and quality commitments. This ensures that organizations and individuals engaging with any component of the Genuine Contact Way receive consistent value while honoring the diversity of how practitioners apply the approach in their specific contexts.
Foundational Givens of the Genuine Contact Way
Birgitt Williams and Ward Williams established minimal Foundational Givens for the Genuine Contact Way. Foundational Givens define the approach and are not open for change. Basically, Foundational Givens are keys in defining what the program is and what it is not. On September 21st, 2001 Birgitt and Ward Williams invited the first group of graduating GC Trainers and all graduating GC Trainers in subsequent years, to participate in a Genuine Contact Organization within the theme of developing the approach within the following five Foundational Givens listed below.
In 2006 the GC Co-Owners Group Ltd. was formed and additional Operating Givens of the GC Co-Owners Group Ltd. have been developed over time and are open for review and change by all members of the organization. The Operating Givens are available in the members-only Digital Resources Library (ask Director for access). Foundational givens are not open for change.
Foundational Givens:
- The 5 foundational beliefs.
- The 5 Learning Paths that comprise the Genuine Contact Way made up of modules approved by the Genuine Contact Trainers Group to be kept to a minimum yet sufficient to provide robust learning
- Requirement to provide the Genuine Contact Way Workbooks developed by Birgitt Williams, Ward Williams, Rachel Bolton and other Genuine Contact Way workbooks developed by Genuine Contact Trainers as per additional modules approved by the Genuine Contact Trainers Group.
- Keep operating givens to a minimum to retain maximum choice, freedom and participation (for all involved in the Genuine Contact Organization).
- Maximum opportunities for skill and capacity building (when members work the Genuine Contact way in the Genuine Contact Organization and out into the world).
The overall goal is to have the Genuine Contact Way make a life nourishing difference in the world.