The Genuine Contact Way is a comprehensive approach to leadership and organizational development, built on a coherent set of foundations that shape everything from how we structure a meeting to how we support long-term transformation. Understanding these foundations – what we believe, what we value, how we think, and how we work – is the starting point for understanding the GC Way itself.

This page brings those foundations together: the beliefs and values that form our philosophical core, the key concepts that translate that philosophy into an approach to working, and the six organizational cultures that describe what the GC Way looks like in practice. It also includes the learning components – 19 modules organized into five learning paths – through which people develop the skills and capacity to work the Genuine Contact Way, and the foundational givens that hold the integrity of the whole.

People who engage with the Genuine Contact Way – as workshop participants, as leaders adopting this way of working, or as members of our organization – don't need to hold all of these beliefs and values as their own. What matters is a willingness to work within them and, ideally, an openness to discovering what becomes possible when you do.

The foundations of the Genuine Contact Way are expressed by members of the International Genuine Contact Organization (IGCO) through following the Quality Commitment. They are upheld by the IGCO through working in alignment with our Statement of Ethics.

On this page

Five Beliefs of Genuine Contact

Within the Genuine Contact Way, we work from the following five foundational beliefs:

  1. We believe that spirit or Spirit matters, that through spirit or Spirit, all of creation is connected, and that people are precious.
  2. We believe that every organism (including the organization) has within it the blueprint for its own optimal health and balance.
  3. We believe that focusing on genuine contact enables individuals and organizations to achieve the individual and organizational health and balance that is needed for optimal effectiveness. Positive change in the organization is directly linked to positive change in individuals. Both are required for sustainable new ways of working.
  4. We believe in keeping it simple. Simple frameworks and processes enable success with complex situations. In keeping it simple, we recognize that any sustainable change must begin from the inside and cannot be externally initiated or driven.
  5. We believe that change, with its accompanying loss, grief work, and conflict, is constant. Organizations that develop mastery in working with change can sustain optimal effectiveness. These leaders and organizations recognize that change cannot be managed, that energy spent trying to manage change is wasted energy, and that productive use of individual and organizational energy is achieved by working with change rather than against it.

Five Core Values

These values aren't aspirations we're working toward. They're the foundation we stand on right now, the lens through which we see, and the practical reality of how we work. They shape everything from how we structure a meeting to how we approach transformation.

  1. Trust: We value trusting people's inherent wisdom, capacity, and life force. We believe every person and organization contains the blueprint for optimal health and balance. The solutions we need already exist within us – not in outside experts or imported fixes. Our work is creating conditions where this inherent wisdom can emerge and guide us forward. This trust isn't naive optimism; it's a practical foundation that shapes how we lead and work together.
  2. Authentic Relationship: We value genuine connection in all relationships. Genuine contact means authentic connection – with yourself, with each other, and with our larger purpose. We engage relationally and show up as whole people to the extent we're able in all our interactions. When we truly connect, we tap into something larger than ourselves, and meaningful results naturally follow. This isn't separate from getting things done; it's what makes our work possible.
  3. Freedom and Choice: We value people's autonomy, self-determination, and authority to choose their own path. We create space for people to make their own choices and follow their own paths. Everything in our community is based on invitation, not coercion. We keep structures minimal to preserve maximum choice and freedom for members to contribute in ways that align with who they are. Only you can empower yourself – we create the conditions for that to happen.
  4. Equity and Belonging: We value conditions for belonging in which everyone is seen, heard, understood and invited to contribute. Inclusiveness isn't optional – it's central to who we are. We ensure everyone who participates has the opportunity for their voice to be heard and to contribute their unique gifts. We honor each person as precious and work to create conditions where all members can belong authentically. Equity means honoring what each person brings and ensuring structures support rather than hinder contribution.
  5. Regeneration: We value approaches that last, that work with natural processes, and that honor the long journey over quick fixes. We commit to approaches that endure over time rather than pursuing quick results. Change is a process, not an event – it takes time and brings loss and grief along with growth. We prepare for the marathon, not the sprint. We work with natural processes, going slow to go fast, allowing emergence rather than forcing outcomes. This creates sustainable results that support long-term thriving.

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Key Concepts of Working the Genuine Contact Way

  1. Genuine contact begins with yourself. The capacity to create authentic connection with others and with shared purpose starts with developing genuine contact with yourself. This includes understanding your own beliefs, values, boundaries, and patterns – bringing your full self to your leadership and work.
  2. Organizations are living systems that already hold the wisdom they need to thrive. A holistic approach creates the conditions for that inherent wisdom to emerge – experienced as both individual and collective intelligence. We trust the people in the organization to know what is needed.
  3. We work with the whole system. Organizational health emerges by attending to six interconnected dimensions of organizational culture: strategy, leadership, accountability, well-being, development, and service. When these dimensions are consciously cultivated, they create conditions where both people and organizations thrive. What affects one affects all.
  4. Leadership is a verb – an action anyone can take. We work from the paradigm of "leading so others can lead" rather than traditional leader-follower models. This means creating conditions where leadership capacity develops throughout the organization, not just at the top. Everyone can take leadership for what they care about when clarity exists about responsibility, authority, and accountability.
  5. Structure needs to be appropriate to the organization. Finding the balance between sufficient structure to support people and resources, and sufficient freedom for people to do the work, means the right model will be unique to each organization. Neither too rigid nor too minimal – but genuinely fitted to the context.
  6. Confidence and competence in leadership require the opportunity to practice. Leadership development deepens when action-reflection learning includes hands-on practice. Building leadership confidence and competence through real experience is transferable to any situation.
  7. Participatory knowledge creation is a powerful asset. We use participatory meeting processes as catalysts for organizational development. When people participate meaningfully in shaping what matters to them, individual and collective wisdom emerges, solutions take shape faster, and resistance diminishes. Implementation happens more naturally because people feel ownership of what they helped create.
  8. Quality and consistency pair with individual expression. The integrity of the Genuine Contact Way is maintained through clear frameworks, standardized and proprietary learning modules, and quality commitments. At the same time, each practitioner brings their own unique style, prior knowledge, and experience to the work. Organizations and individuals engaging with any component of the Genuine Contact Way receive consistent value while honoring the diversity of how practitioners apply the approach in their specific contexts.

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Six Cultures of a Genuine Contact Organization

A Genuine Contact Organization consciously cultivates six interconnected cultural dimensions that together create the conditions for people and organizations to thrive. Each dimension reinforces the others – attending to all six is how organizational health and balance become lived realities rather than aspirations.

Culture of Leadership. A culture of leadership is a consciously chosen environment where leadership is not limited to those with titles or designated roles – it can emerge from any corner of the organization based on people's abilities and contributions. When people are trusted to lead their own work, they develop a sense of belonging and responsibility not only for their own contributions, but for the whole. Cultivating this culture requires conscious commitment from formal leaders who consistently model leading so all can lead.

Culture of Accountability. A culture of accountability creates conditions for people to channel their ambitions and actions for the good of the whole, ensuring that responsibility, authority, and accountability are aligned in ways that allow people to fulfill their work with the authority they need. It is not about control or punishment – it is about creating the clarity and transparency that allows people to flourish in their leadership and contribution. When everyone knows what they are responsible for, who they are accountable to, and what support they can count on, genuine engagement becomes possible.

Strategy-Focused Culture. A strategy-focused culture creates the foundation for aligned action, ensuring that every person understands not just what the organization is trying to achieve, but why it matters and how their contribution fits into the larger purpose. This clarity allows people throughout the organization to make decisions aligned with strategic priorities without waiting to be told what to do – and helps the organization say yes to what serves it now, and no to what doesn't. It is not another planning process, but a living organizational awareness that maintains strategic coherence while adapting fluidly to what is emerging.

Culture of Well-Being. A culture of well-being goes far beyond workplace wellness programs to genuinely see people as precious – the most valuable resource an organization possesses. It creates structures, policies, and practices that make it possible for people to bring their whole selves to work, accessing the full range of their physical, mental, emotional, and intuitive capacities. When organizations deliberately cultivate this culture, people want to be at work, and the organization becomes known as a place where people genuinely flourish.

Culture of Development. A culture of development reflects the understanding that everything in nature is either growing or dying – and consciously chooses growth at every level of the organization. It goes far beyond training programs to become woven into how the organization works, creating an environment where gaining and sharing knowledge is valued and where problems become opportunities for learning rather than sources of blame. Organizations that embrace development as a way of being build the capacity to stay vibrant and ready to work with emergent opportunities.

Culture of Service. A culture of service goes far beyond traditional customer service to encompass how people treat one another at every level of the organization. It creates conditions where the organization is in service to its people, people are in service to the organization's purpose and vision, and everyone is in service to each other – regardless of where they sit in the hierarchy. This web of mutual care strengthens the entire system and becomes a source of energy, meaning, and sustainable success.

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Components of the Genuine Contact Way

The Genuine Contact Way is built on 19 learning modules, each providing skill, capacity, and competency development in one aspect of the Genuine Contact Way of Working. Each module offers a complete learning experience with a method or approach you can begin implementing in your work right away.

The 19 Learning Modules

  • Holistic Leadership Development – Develop genuine contact with yourself as foundation for authentic leadership.
  • Genuine Contact Organization – Develop your organization to support cultures of leadership and high performance.
  • Genuine Contact Trainer Authorization – Teach the full Genuine Contact Way and join global trainer network.
  • Cross Cultural Conflict Resolution – Guide people through participatory conflict resolution creating real, lasting change.
  • Individual Health and Balance – Regenerate your well-being and grow your capacity to lead effectively.
  • Regenerating Organizational Health and Balance – Diagnose and strengthen organizational health to thrive in constant change.
  • Whole Person Process Facilitation – Create meeting culture achieving maximum participation and inspired solutions.
  • Attending to Your Worldview – Work with beliefs and values shaping your leadership for authentic impact.
  • Path to Organizational Health and Balance – Explore holistic framework for organizational health and optimal performance.
  • Working with Open Space Technology – Create meetings where wisdom and creativity turn challenges into solutions.
  • Deep Work with Whole Person Process Facilitation – Deep dive exploring subtleties and expanding your facilitation capacity.
  • Deep Work with Holistic Leadership Development – Deep dive developing your approach and strengthening leadership capacity.
  • Personal Boundaries...At Work – Strengthen relationships and decisions through clear personal boundaries.
  • Holistic Organizational Development – Lead organizations through ongoing evolution into the unknown.
  • Strategic Planning the Genuine Contact Way – Lead collaborative strategic planning building implementation into the process.
  • Diversity, Equity, Inclusion and Belonging – Move beyond valuing diversity into creating lived inclusion and belonging.
  • 5toFold Collaborative Decision-Making – Decision-making inviting participation where diverse perspectives strengthen outcomes.
  • Working with Stories for the Benefit of the Organization – Facilitate story sharing to understand patterns and gain leadership advantage.
  • Organizational Transformation Basics for Success – Essential concepts and tools for successful organizational transformation.

Each module provides valuable skills whether taken individually or as part of a larger learning journey. You can choose modules based on your specific interests and immediate needs, or follow one of five learning paths designed to build comprehensive expertise in a focused area. Find out more about the individual learning modules.

Five Learning Paths

Learning paths guide you through related modules organized around specific themes, developing both broad and deep skills as you progress.

Simplifying Leadership – Develop authentic leadership capacity while creating conditions where leadership emerges throughout your organization, using simple approaches for handling complexity with confidence.

Participatory Methods that Get Results – Build your facilitation toolkit with proven participatory methods that unlock collective intelligence, design meetings that achieve real work quickly, and create conditions where contributions matter and results follow.

Designing Thriving Organizations – Learn to design organizations that flourish through constant change by working with organizational health holistically, creating structures that support cultures of leadership, and building resilience and adaptability.

Aligning with Your Genuine Self – Strengthen your personal leadership by developing genuine contact with yourself as foundation for how you show up in the world, aligning your values and choices while establishing clear boundaries.

Train the Trainer – Become authorized to teach all Genuine Contact modules while deepening your own expertise, building capacity in organizations rather than dependency, and joining a global community of practitioners.

Find out more about the Learning Paths

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Foundational Givens of the Genuine Contact Way

Birgitt Williams and Ward Williams established minimal Foundational Givens for the Genuine Contact Way. Foundational Givens define the approach and are not open for change. Basically, Foundational Givens are keys in defining what the program is and what it is not. On September 21st, 2001 Birgitt and Ward Williams invited the first group of graduating GC Trainers and all graduating GC Trainers in subsequent years, to participate in a Genuine Contact Organization within the theme of developing the approach within the following five Foundational Givens listed below.

In 2006 the GC Co-Owners Group Ltd. was formed and additional Operating Givens of the GC Co-Owners Group Ltd. have been developed over time and are open for review and change by all members of the organization. The Operating Givens are available in the members-only Digital Resources Library (ask Director for access). Foundational givens are not open for change.

Foundational Givens:

  1. The 5 foundational beliefs.
  2. The 5 Learning Paths that comprise the Genuine Contact Way made up of modules approved by the Genuine Contact Trainers Group to be kept to a minimum yet sufficient to provide robust learning
  3. Requirement to provide the Genuine Contact Way Workbooks developed by Birgitt Williams, Ward Williams, Rachel Bolton and other Genuine Contact Way workbooks developed by Genuine Contact Trainers as per additional modules approved by the Genuine Contact Trainers Group.
  4. Keep operating givens to a minimum to retain maximum choice, freedom and participation (for all involved in the Genuine Contact Organization).
  5. Maximum opportunities for skill and capacity building (when members work the Genuine Contact way in the Genuine Contact Organization and out into the world).

The overall goal is to have the Genuine Contact Way make a life nourishing difference in the world.

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